Terms of Service

1. Services

Willamette Leads provides performance-based lead generation services for HVAC businesses, including:

•       Meta (Facebook and Instagram) paid advertising campaign creation and management

•       Lead qualification and filtering via GoHighLevel (GHL) automation

•       Appointment delivery to the client under a pay-per-appointment pricing model

•       Ongoing campaign optimization and performance monitoring

The specific scope, pricing, and deliverables of your engagement will be confirmed in your signed service agreement.

2. Pay-Per-Appointment Model

Our services operate on a pay-per-appointment basis. The following terms apply:

•       Client is charged $197 per qualified appointment delivered

•       A pre-payment of $197 is required upon signing, which covers your first delivered appointment

•       Subsequent appointments are charged at $197 each and billed upon delivery or on an agreed billing cycle

•       An appointment is considered "delivered" when a qualified HVAC business prospect completes a scheduled call or meeting with the Client, as defined in your service agreement

•       Client is responsible for all Meta advertising spend, paid directly to Meta. We recommend a minimum budget of $50/day to generate sufficient lead volume, but the amount is determined by the Client

3. Appointment Qualification Standards

To be billed as a delivered appointment, a prospect must meet the following baseline criteria:

•       Must be an owner or decision-maker of an HVAC company

•       Must indicate an estimated annual revenue of $500,000 or greater (as qualified through the lead form)

•       Must have a confirmed, scheduled appointment time with the Client

Prospects who do not meet these standards will not be counted as delivered appointments and will not be billed. If you believe an appointment was incorrectly classified, you must raise a dispute within 48 hours of delivery.

4. Client Responsibilities

To enable effective campaign performance and appointment delivery, you agree to:

•       Provide timely access to your Facebook Business Manager and associated assets

•       Supply accurate business information including service area, services offered, and target customer profile

•       Call every inbound lead within 5–10 minutes of delivery during business hours

•       Attend or confirm all scheduled appointments; no-shows on your part do not qualify for refunds or credits

•       Respond to our communications within 2 business days

•       Cover all Meta advertising spend directly — ad budget is separate from our service fee and paid by Client to Meta

•       Comply with all applicable laws governing your business and advertising

5. Speed-to-Lead Requirement

Appointment quality is directly tied to response time. You agree to contact every delivered lead within 5–10 minutes of notification during your stated availability window. Failure to do so may result in degraded appointment quality, for which we bear no liability. We are not responsible for no-shows or lost opportunities resulting from delayed follow-up on your part.

6. Payment Terms

A $197 pre-payment is required to initiate the engagement. Subsequent appointments are invoiced upon delivery. Invoices are due within 7 days of issuance. Accounts with outstanding balances beyond 14 days may result in a pause of campaign activity. Accounts more than 30 days past due may be terminated without further notice. All payments are processed through Stripe or another agreed payment method. Pre-payments are non-refundable once campaign setup has commenced.

7. Results Disclaimer

We apply professional best practices to generate and qualify appointments; however, we do not guarantee specific revenue outcomes, close rates, or a minimum number of appointments within any given time period. Appointment volume depends on factors including but not limited to Meta's ad delivery algorithm, your market conditions, your sales process, your response time, and seasonal demand. Our obligation is to deliver qualified appointments — converting those appointments into revenue is your responsibility.

8. Advertising Platform Compliance

All campaigns are run in compliance with Meta's advertising policies. We reserve the right to adjust ad copy, targeting, or creative at any time to maintain policy compliance. We are not liable for campaign disruptions, account restrictions, or lead volume fluctuations caused by Meta's platform decisions or policy enforcement actions.

9. Intellectual Property

All ad creative, copy, campaign structures, qualification workflows, and systems developed by Willamette Leads remain our intellectual property. Upon full payment of all outstanding fees, Client is granted a limited, non-exclusive, non-transferable license to use ad creative assets produced for their specific campaign. Client may not repurpose, resell, or share our systems or methodologies without written consent.

10. Confidentiality

Both parties agree to keep confidential any proprietary business information, trade secrets, pricing terms, campaign strategies, and client data shared during the engagement. This obligation survives termination of the agreement.

11. Termination

Either party may terminate the engagement with 14 days written notice. Termination does not entitle the Client to a refund of the $197 pre-payment or any appointments already delivered and billed. Upon termination, we will transfer ownership of your ad account data and creatives within 7 business days of receiving all outstanding payments.

12. Limitation of Liability

To the fullest extent permitted by applicable law, Willamette Leads's total liability for any claim arising from or related to our services shall not exceed the total fees paid by Client in the 60 days preceding the event giving rise to the claim. We are not liable for indirect, incidental, consequential, punitive, or lost-profit damages of any kind.

13. Indemnification

Client agrees to indemnify, defend, and hold harmless Willamette Leads and its owners, contractors, and agents from any claims, losses, damages, or expenses (including reasonable attorney's fees) arising from: Client's breach of these Terms; Client's business operations or advertising content; or Client's use of leads or appointments delivered under this agreement.

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4. Dispute Resolution

Any dispute arising from these Terms shall first be addressed through good-faith written negotiation between the parties. If unresolved within 30 days, disputes shall be submitted to binding arbitration in Portland, Oregon, conducted under the rules of the American Arbitration Association. These Terms are governed by the laws of the State of Oregon.

15. Modifications to Terms

We reserve the right to update these Terms at any time. Clients will be notified of material changes at least 14 days in advance via email. Continued engagement after the effective date of any update constitutes acceptance of the revised Terms.

16. Entire Agreement

These Terms, together with your signed service agreement, constitute the entire agreement between the parties with respect to the services described herein and supersede all prior representations, negotiations, or agreements.

17. Contact

For questions regarding these Terms, contact us at:

Willamette Leads — Portland, Oregon

Email: [email protected] | Website: willamettealeads.com